“When we think about all of the visible signs of King's legacy … it's one of those initiatives that has actually lasted longer than some of the more important goals of the period: fair housing, equalization of access to schools, the end of police brutality,” she says. McDonald’s led the charge by recruiting Black franchise owners in predominantly Black neighborhoods. sparked calls to promote Black capitalism, Chatelain says. The assassination of Martin Luther King Jr. Historian Marcia Chatelain uncovers how this played out in her Pulitzer Prize-winning book, “Franchise: The Golden Arches in Black America.” McDonald’s serves as an interesting case study.Īfter the civil rights movement, the fast-food chain worked with the federal government to encourage Black citizens to own McDonald’s franchises in their communities. When Congress passed the $1.9 trillion American Rescue Plan last year, some of that money went to support Black-owned businesses.īut how much do federal programs like this tangibly help close the racial wealth gap and address systemic injustice in this country? (Brandon Bell/Getty Images) This article is more than 1 year old. A McDonald's sign is shown on Jin Houston, Texas.
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